1 D O TAI Check v2 review page, version 7, signed off. Current staging (1dot-ai-check.pages.dev) is untouched.
The answer screen: current vs proposed, version 7, signed off
Signed off 4 September. Google row added. Section 7 (language changes) still needs Mo's numbers. Everything else on this page is the build brief for the second staging site.
The decision, unchanged
Show a slice of what we hold. Hold the rest. Every held item already exists when the screen renders.
The real check gives us 4 things a manufacturer cares about: who ChatGPT named, why it chose each competitor in its own words, which page on each competitor's site earned the place, and what their homepage says next to the visitor's. The screen shows 1 of each and says what we are holding. The button is where the call is explained.
1. The wait screen
Current: a 12-second timer and an email ask. Proposed: no ask. A bar that always moves, a countdown that says how long is left, and a line that says what is happening now.
Current staging today
Proposed 14 seconds in
1 D O T
Checking frictiontechnology.co.ukabout 20 seconds left
ChatGPT is searching the web for suppliers
We are asking ChatGPT the question your buyer would ask.
Keep this page open. The answer appears here on its own.
✓Read your homepage. You make:custom friction materials and complete brake components
2Now asking ChatGPTWhich UK suppliers should a buyer consider for custom friction materials and complete brake components?
3ThenReading its answer for your name
How the bar behaves. It starts counting down from 45 seconds the moment the question is sent, and the bar fills against that countdown, so it never sits still. The status line changes every 4 seconds: "Reading your homepage", "Working out what you make", "Asking ChatGPT the buyer's question", "ChatGPT is searching the web for suppliers", "Reading its shortlist", "Checking for your name", "Reading the reasons it gave", "Opening the pages it read", "Putting the competitors' pages next to yours". The 6 buyer questions run at the same time, so the wait is the slowest of the 6. When the last answer lands the bar jumps to full and the screen changes. If ChatGPT is slow, the countdown reaches "a few seconds left" and holds there with the bar at 95%, the status line still changing, until the answer arrives. It never shows 100% before the answer and it never stops moving.
2. The answer screen, when you are named
Friction Technology, real answer at 06:57 UK today. ChatGPT put them first of 5. The blurred lines are the real reasons ChatGPT gave, blurred, not placeholders. The "vs yours" counts are how many things each competitor's page says that theirs does not, from the same homepage read.
Current staging today
Proposed real data
1 D O T
ChatGPT put Friction Technology first of 5.
This is the answer a buyer was given at 06:57 UK today. It can change with every check.
ChatGPTweb search on · UK 4 Sep, 06:57
Which UK suppliers should a buyer consider for custom friction materials and complete brake components?
Based on current sources, here are the suppliers I would shortlist:
1Friction Technology LtdCaernarfon. This is you.
2Trimat LtdWest Midlands
3SaftekTelford
4Industrial BrakesWolverhampton
5Friction Components LtdLancashire
ChatGPT built this from 5 web pages, 1 per company. 1 was yours.
Below is just an initial scan of what we found. We can show you the deep dive for free on a 15-minute call, including fixes you can take away for free.
5companies namedYou: 1st
5 of 6ways buyers ask that name youFirst in 3
5web pages behind this answer1 was yours
4 of 4essentials on your homepageCompetitors: 1 of 4
6 ways a buyer asks for what you make
We asked ChatGPT all 6 this morning. Who it named first, and where you came.
The buyer asks forNamed firstYou
Custom friction materials and brake componentsFriction Technology1st
Custom formulations for OEM brake systemsFriction Technology1st
Friction materials for rail and wind turbine brakesTrimat2nd
Brake and clutch linings in sheet and rollTrimat2nd
Industrial brake reliningIndustrial BrakesNot named
Every relining enquiry goes to Industrial Brakes in Wolverhampton. ChatGPT names them in 4 of the 6 ways buyers ask. In the 1 you miss, they are first.
6The table shows who came first. Each of the 6 answers names 4 to 7 companies, with a reason for each. We have all 6 in full.
Why ChatGPT chose each of the 5
Friction Technology1st. This is you."Probably the strongest fit for an engineering-led, custom requirement. FTL develops its own friction formulations and can take the job through component engineering, CNC machining, bonding, finishing, testing, inspection and repeat manufacture."
Industrial BrakesWolverhampton"Stronger if the buyer needs industrial friction material, relining or complete industrial braking equipment rather than a highly engineered new friction formulation."
Trimat LtdWest MidlandsA particularly good option where you need custom brake and clutch friction material in different forms, from sheet and rolls to machined and moulded parts and bonded assemblies.
SaftekTelfordIndustrial and OEM friction components, moulded disc pads, bonded pads, machined cones, linings, brake and clutch bands.
Friction ComponentsLancashireRelevant where the requirement extends beyond the friction facing to brake and clutch systems, relining and precision engineering.
Where this answer came from
To write the answer at the top, ChatGPT went and read 1 page from each of the 5 companies. Here they are. 4 are your competitors' pages. 1 is yours.
Trimat LtdFriction materials, brake pad material3 things
SaftekSaftek Industrial Friction2 things
Industrial BrakesFriction materials4 things
Friction ComponentsHome2 things
What would change this answer
ChatGPT said it would give a shorter list if it knew what the parts are for (aerospace, rail, wind, marine) and how many a year. A real buyer tells it both. The shorter list may not have you on it.
Your homepage next to the 4 competitors
What a buyer's AI looks forThem (4)You
Says what you make4 of 4✓
Says where you are1 of 4✓
Names your certifications1 of 4✓
Company details in the page code, where AI reads them1 of 4✓
That is why you are first today.
What you haven't seen yet
15 items ready
The 6 answers in fullEvery company named in each, and the reason ChatGPT gave6
The reason ChatGPT gave for each competitorThe 3 blurred lines above, in full3
The 5 pages behind the answer, side by side with yoursWhat each one says that yours doesn't5
Your buyers' narrow question, run liveAerospace, 5,000 a year. Are you still first?1
Why did ChatGPT pick you, and will it next time?
A free 15-minute video call with Mo, the founder. Your answer and the competitors' pages open on screen. No deck, no pitch. You leave with the first thing to change.
Today's answer is saved to your link for 7 days.
Book my free 15 minutes →
Nothing to prepare. No obligation after.
Book my free 15 minutes →
The strip at the bottom of the frame is the booking button pinned to the bottom of the phone screen, 20px either side, 52px tall. It appears once the reader scrolls past the answer card and stays until they reach the big button. Average scroll depth on the old lander was 21% (Clarity, 3 September), so most readers never reached a button 4 screens down.
3. The answer screen, when you are not named
Tannlin, real answers at 09:05 UK today. The main card is now the question built from their own homepage line ("high-precision thin metal laser processing"), which is what the check asks once the size cap is fixed. 6 named, Tannlin absent. Across the 6 ways a buyer asks, Tannlin is named in 2 and first in both, and missing from 4.
The 6 competitor homepages were read the same way as before, so the gap table counts are against these 6, not the earlier 10.
Current staging today
Same screen as section 2: the names and the 12 of 40 are the same for every visitor, whatever they type.
Proposed real data
1 D O T
ChatGPT named 6 UK suppliers for high-precision thin metal laser processing. Tannlin wasn't one of them.
Those are your own words, from your homepage. This is the answer a buyer was given at 09:05 UK today.
ChatGPTweb search on · UK 4 Sep, 09:05
Which UK suppliers should a buyer consider for high-precision thin metal laser processing?
A shortlist worth considering:
1Datum AlloysUltra-thin precision components
2Hollinbrow Precision ProductsFoils, shims, thin parts
3Subcon LaserWest Midlands
4MS Laser ServicesThin sheet, 0.5 to 3 mm
5Yorkshire ProfilesYorkshire
6OneLaserGateshead
×Tannlin is not on this list.The buyer emails those 6. Not you.
ChatGPT built this from 6 web pages, 1 per company. 0 were yours.
Below is just an initial scan of what we found. We can show you the deep dive for free on a 15-minute call, including fixes you can take away for free.
6companies namedYou: not on it
2 of 6ways buyers ask that name youMissing from 4
6web pages behind this answer0 were yours
3things they show that you don'tOn 1 page: your homepage
6 ways a buyer asks for what you make
We asked ChatGPT all 6 this morning. Who it named first, and where you came.
The buyer asks forNamed firstYou
Laser-cut SMT stencilsTannlin1st
Custom laser cutting systems and toolingTannlin1st
High-precision thin metal laser processingYour homepage headlineDatum AlloysNot named
Precision laser cutting of thin stainless steelDatum AlloysNot named
Thin metal laser cutting systems for electronicsTRUMPFNot named
Precision engineering and metal fabricationMetaltech PrecisionNot named
Your homepage says "high-precision laser processing of thin materials". A buyer who asks for exactly that is sent to Datum Alloys. Not to you.
6The table shows who came first. Each of the 6 answers names 5 to 10 companies, with a reason for each. We have all 6 in full.
Where this answer came from
To write the answer at the top, ChatGPT went and read 1 page from each of the 6 companies it named. Here they are. All 6 are your competitors' pages. It did not read a page of yours.
CompanyThe page it readVs yours
Datum AlloysPrecision Micro Laser Cutting Services, 0.05 to 0.5 mm3 things
HollinbrowServices, Hollinbrow Precision Products UK2 things
Subcon LaserSheet Metal Laser Cutting Service2 things
MS LaserThin-Gauge Sheet Metal Laser Cutting, 0.5 to 3 mm2 things
Yorkshire ProfilesLaser Cutters & Fabricators3 things
OneLaserPrecision laser cutting Gateshead2 things
3 things the 6 competitors show. You don't.
On the homepageThem (6)You
Certifications named ISO 9001, AS9100, BS EN 102043 of 6×
Town or region in the first lines West Midlands, Yorkshire, Gateshead3 of 6×
Company details in the page code, where AI reads them5 of 6×
Your homepage says "Accreditations" and names none. It does not say where you are.
What you haven't seen yet
15 items ready
The 6 answers in fullEvery company named in each, and the reason ChatGPT gave6
The 6 pages behind the answer, side by side with yoursWhat each one says that yours doesn't6
The 3 changes to your homepage, in orderWith the wording the competitors used3
Why did ChatGPT pick them and not you?
A free 15-minute video call with Mo, the founder. The 6 pages it read next to yours, the 3 changes to your homepage, and the first one to make. No deck, no pitch.
Today's answer is saved to your link for 7 days.
Book my free 15 minutes →
Nothing to prepare. No obligation after.
Book my free 15 minutes →
Same pinned button as section 2, with 20px either side and 52px tall.
4. What is shown, what is held, and where it comes from
The test for every row: it is real, a manufacturer gets it in 1 line, and what we hold is already in our hands. "Proof on the page" means their own page is quoted back to them. Nobody is sent anywhere.
Fact
Shown on the screen
Held
Where it comes from
Proof on the page
Cost, time
The answer: who ChatGPT named, where they are, whether you are on it
All of it
The live ChatGPT call
The answer itself, timestamped
$0.004, 12 to 63s
The 6 ways a buyer asks for what they make: who ChatGPT names first in each, and where they come
All 6 rows
The 6 full answers, and who took each enquiry
6 live ChatGPT calls, run at once during the wait
The 6 rows themselves
$0.024, the slowest of the 6
Why it chose each competitor, in its words
1 reason
The other 4
Same call, already extracted
ChatGPT's own sentence
Free
The pages it read to decide
The count, and how many were yours
The pages themselves, side by side
Same call, the citations
The count
Free
What it would need to shorten the list
Its own words
The re-run for the buyer's real question
Same call
ChatGPT's own sentence
Free
What your homepage told ChatGPT you make
Verbatim, on the wait screen
Their meta description
Their own sentence
Free, 0.4s
Where ChatGPT sends the buyer instead: the job it gave each competitor
1 job, verbatim, and the enquiry it takes
The other 3 (or 9), and which enquiries each takes
Same call, already extracted
ChatGPT's own sentence
Free
What the competitors' homepages say that yours does not: certifications, where they are, industries served, a who-we-are note for machines
Every gap, in plain words, with the competitor count
The wording they used, and the order
A plain read of each homepage, in parallel
Their own page quoted: "Accreditations" and nothing after it
Free, about 1s
Google's answer to the same question (added, Mo 4 Sep)
In or out of the top 10
The list and the AI Overview
Google search, live
The position
$0.002, 6s, in parallel
The Google row is in (Mo, 4 September). For Friction Technology this morning Google put them 1st and put Industrial Friction, the Cardiff competitor Jack named on the 2 June call, 4th. Two engines agreeing reads as proof.
5. What I looked at and rejected
The 40-point report. Does not exist. So does the 12-check scoreboard now: a count of checks is not a reason to book. What stays is every gap between the competitors' pages and yours, in plain words.
"How long ago was the site updated" as a headline fact. Unknowable for Friction Technology: no dates in the sitemap, no last-modified header, no year on the page. Where a year exists it can lie: Trimat's footer says 2018, its sitemap says 2026. It survives as 2 of the 12 checks ("pages dated", "a year shown"), never as a headline.
Counts of how often AI mentions a company. The data covers the United States only and takes up to 120 seconds. Wrong country, too slow.
Traffic and keyword estimates for the competitors. Updated weekly, and small UK manufacturers show near zero. A 0 is a data gap as often as a fact.
Developer facts as bullets. HTTPS, viewport tag, response time. They count towards the 12, they never appear on the screen. Your ruling, 28 August.
A made-up percentage. "40% of your enquiries go to Industrial Brakes" cannot be known and would be caught in a second. Replaced by the 6-question count, which is real: named in 5 of 6, missing for relining, and relining goes to Industrial Brakes.
Dates and years as findings. "No page says when it was last updated" and "no year shown" are developer facts in a suit. Gone. Your word today. A finding earns its place only when it names something the competitors' pages have and yours does not.
"See it yourself" instructions. Removed. Paid traffic is never sent off the page. Their own page is quoted back to them instead. Your ruling this morning.
An email ask on the wait screen. Gone. Email is asked once, at booking.
6. Mechanics I fix before this meets an ad
Found in this morning's runs. All mine, none need your word.
Heavy homepages fail. Tannlin's is 700 KB of code, over our 512 KB cap, so the visitor got a generic sector answer with no verdict. Read the first 512 KB instead of refusing.
A www to bare-domain redirect throws away the robots.txt read, so Friction Technology showed "could not check crawler access". A false miss.
The company list carries duplicates: 12 rows for 5 companies. The screen must show 5.
The check has no memory on Vercel: the 24-hour cache, the per-visitor limit and the daily spend cap all reset. Add the store before any ad spend.
The wait bar tracks a timer. It becomes the countdown design in section 1.
Brandauer's real address is brandauer.co.uk, not brandauerltd.co.uk. The dead-address bounce with the suggestion worked as designed.
7. The 7 language changes, still waiting on your word
Struck through is what the staging page says now. Below it, the proposed line. Items 1 to 3 assume the 40 goes.
1. Wait screen askWhile that runs: where should we send the full 40-point report?Removed. No ask while it runs.Your call this morning: let the screen load, the next page shows the answer.
2. Report lineThe PDF has every failed check with the fix.Removed with the ask. At booking: "The invite and your answer go to this address."No PDF exists. Email is asked once.
3. ButtonSend me the reportGone with the form. Booking button stays "Book my free 15 minutes".One button, one job.
4. Not-on-list lineA buyer asking this would contact the five above. They would not reach you.The buyer emails those 5. Not you.Half the words, same loss.
5. Booking sub-lineWe go through the 12 failed checks on [domain] and what we'd change first.We'll show you what ChatGPT saw, why it picked the other 5, and the first thing to fix.That is what the call is.
6. Booked screenOpen in your browser if this page misbehaves.Cut.The link goes nowhere and it apologises before anything is wrong.
7. One word"result" in some places, "answer" in others"answer" everywhere.One word for one thing.
Version 7, 4 September 2026. Signed off by Mo, build to follow in a fresh session. Built from 2 live checks (scan ids 573ef594 and 151cf078) and a free read of 16 homepages. The current staging page was not changed. This page is noindex.
